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Cookies Setting: Step By Step

Flickr provides a neat little badge that lets you embed and display your public photos onto web pages and blogs.

Now Facebook too has introduced a photo badge for you to share your most recent Facebook photos on external sites. The embed code is nothing but a static image so you can even use it as an email signature in Gmail, in web forums or your various social networking profiles.

Like the Flickr badge, Facebook too allows you to create photo badges in both vertical and horizontal layout and you can also specify the number of images that should be part of the badge.

However, the difference is that while Facebook will only display your most recently uploaded photos (that are public), Flickr lets you choose Photo Sets, tags, etc. that you want to showcase inside the Flickr badge.

Source: [Labnol.org]

The Unique Selling Proposition (also Unique Selling Point or USP) is a marketing concept that was first proposed as a theory to explain a pattern among successful advertising campaigns of the early 1940s. It states that such campaigns made unique propositions to the customer and that this convinced them to switch brands….Define Your Uniqueness – Just as the name suggests, a “unique” selling proposition must explain how your company or offer is unique…Be Specific – I once landed on a website that presented the following USP at the top of every page. See if you can guess what type of business it was…Keep It Short – USPs are not introductory paragraphs. They are generally a short sentence or two. Don’t ramble. The more concise you are, the better your results will be…When you mention the word “branding” most people automatically think of USP (unique selling proposition). The overall and incorrect perception of a brand is that it simply consists of the statement you use to define what you do. Slap your USP on every advertising piece that goes out the door and tam dash you’re branded! Not even close…Your brand is created from every single thing you do within your business. Your brand is the all-encompassing collection of business principles, business..strategy, sales, customer relations, appearance, attitude, products, services, advertising, copywriting, Web site design, brochures your entire company…In order to create a brand that has “staying power”, it must go several levels deep. Consider the Walt Disney Company for a moment. What comes to mind when you think of Walt Disney? Most likely Mickey is first, maybe animated movies, then family-oriented, wholesome, quality, etc. Is all of that just a USP? Definitely not!… The USP is a tactic..The unique selling proposition should not be confused with a positioning statement. The USP is just what it says – a sales proposition that no one else is promoting at the time. It’s a short-range competitive tactic. It may take competitors quite some time to discover that a particular USP is helping a marketer boost market share, and another little while to counteract that USP with an offering that’s even more attractive. Devising and broadcasting a new theme (USP) is done very well by most advertising agencies. I’m of the opinion that that’s the only value provided by today’s agency. (That’s the subject for another post rater.) A USP is not a slogan, a mission statement, or a catch- cry. These may have their place within a business but they are not a USP.If you break the term into its parts, you get a good idea of what a USP is really all about.A USP is a proposition you make to your market.Not only that, it’s one directed at generating a response, an action, a sale. It’s a selling proposition.And not only that, it’s a selling proposition that no other competitor makes. It’s unique.The idea first came from Rosser Reeves, an advertising copywriter for Ted Bates & Co. Reeves introduced it in a book written in 1961…”Each advertisement must make a proposition to the consumer. Not just words, not just product puffery, not just show-window advertising. Each advertisement must say to each reader: ‘Buy this product and you will get this specific benefit.’The proposition must be one that the competition either cannot, or does not, offer. It must be unique, either a uniqueness of the brand or a claim not otherwise made in that particular field of advertising. The proposition must be so strong that it can move the mass millions; i.e., pull over new customers to your product.”How Do You Create A USP?Nobody has ever described how to create a USP. So we had to create the process ourselves…For starters, we don’t think you ‘create’ a USP at all. Not a USP that’s worth anything, anyway…We think you ‘derive’ it…Strategy and Action see USP Derivation as revolving around a key question…..What does your market want… which your competitors are not adequately addressing… and which you could deliver?..If you have the answer to that, you have identified a gap in the market. It might not be a actual gap in terms of product performance or service delivery by your competitors… but it’s a gap that isn’t being claimed by anyone, or not being claimed strongly…If you break the USP Derivation question up there are three ingredients that will give you the answer… Market Intelligence, Competitor Intelligence and Company Intelligence…Once you have these, you can then apply a derivation process…The Derivation and Writing of a USP..Once we have our three ingredients, we apply a process of gap identification and prioritisation. The key ideas of most strategic and competitive fit are targeted…Then we copywrite the USP and subject it to a unique evaluation process we’ve developed that turns a good idea into a powerful USP…For instance, we appraise the basis of any unqiueness, the specificity of claims, and even the rythm of the wording itself. Unique Selling Proposition (USP) — Your Competitive Advantage

If you are setting up an e-commerce website, i will advise you to use PAYPAL payment gateway.

It’s really easy and SAVE COST! In PayPal you have no sign up fee, no annual renewal fee. The transaction fee is almost equivalent to other international and local payment gateway.

Furthermore, PayPal allow your buy to pay you through the PAYPAL CREDIT or they can pay by DEBIT/CREDIT CARD without having to register in PayPal. What is your thought? Let see the screen below for 2 options payment method.

Configuring Encoding Options in Outlook 2003

Microsoft® Office Outlook® 2003 can automatically select an optimal encoding for outgoing e-mail messages. This feature increases the likelihood that when you send a message with Outlook, users receiving the message will see all the characters rendered properly, even if the users run older e-mail programs. Automatic messaging encoding results in less configuration work for administrators and a better experience for users.

Outlook scans the entire text of the outgoing message to determine a minimal popular encoding for the message. Outlook selects an encoding that is capable representing all of the characters and that is optimized so that the majority of the receiving e-mail programs can interpret and render the content properly.

You can also set automatic encoding for outbound messages in the user interface.

To set automatic message encoding through the user interface

1. On the Tools menu, click Options, then click the Mail Format tab.
2. In the Message format section, click International Options, then select Auto-Select encoding for outgoing messages.

Source: [Microsoft Office]

The Like Box is a social plugin that enables Facebook Page owners to attract and gain Likes from their own website. The Like Box enables users to: See how many users already like this page, and which of their friends like it too Read recent posts from the page Like the page with one click, without needing to visit the page Source: [Facebook]

Who do you think you are?

Let’s start with the basics: your name, your web site, your company, your phone number, your elevator pitch, your… well, all the things you’d put in an email signature. Of course, you can add a quote, too.

An email signature comprises a few lines of text placed at the bottom of outgoing mail. You can use this to share essential contact information and generally advertise both yourself and your business — in a very condensed form.

In Gmail, setting up a signature is easy.

Set Up an Email Signature in Gmail

To set up a signature automatically added to emails you compose in Gmail:

• Follow the Settings link in Gmail’s top right navigation menu.
• Go to General.
• Make sure the desired account is selected under Signature:.
• Type the desired signature in the text field.
  • It’s best to keep your signature to about five lines of text.
  • You don’t have to include the signature delimiter. Gmail inserts it automatically.
  • To add formatting or an image, use the formatting bar.
  • If you cannot see the formatting bar, start a new message using rich-text formatting.
• Click Save Changes.

Gmail will now insert the signature automatically when you compose a message. Of course, you can edit or remove it before clicking Send.

You may copy & modify my signature as below:

Source: [About.com]

What to do when PDF files do not open correctly or when your browser displays a blank white screen after trying to open the PDF file…

If the Adobe Acrobat viewer doesn’t display PDF files inside your Web browser as expected, try Solution 1 or update to the latest version of the Acrobat viewer. Some PDF’s use security features that may not run in older versions.

If Solution 1 does not work, I would try Solution 2 and make sure that the Acrobat viewer can read the PDF file by downloading it to your hard disk. If these solutions do not fix your problem, try applying one or more of the other solutions listed below.

Solution 1 – Disable “view in browser” feature
Solution 2 – Download PDF to hard drive
Solution 3 – Check Security Options
Solution 4 – Are you looking at the correct window?
Solution 5 – View another PDF from a different web server
Solution 6 – Large PDF’s may cause problems

Source: [Brookhaven National Laboratory]

Some of the HTML entities are not properly evaluated by the JavaScript interpreter when assigning them as values of option items. This may be due to browser dependent issues. For example, in the case you store your native language inputs in your database in utf-8 format and you face problem where the characters are displayed as &# 20140; &# 20165; &# 23613; instead of the real character then you might want to try the code below. alert (‘Schöne Mädchen in Würtemburg!’.replace(/(&)(#)(\d{1,})(;)/g, function (tot,amp,cr,cp,sem) { return String.fromCharCode(cp) } ) ) Source: [bytes.com]

Many people still have doubt to the three SEO components (Title, Description, Keywords). Here you go for better understanding!